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A kitchen appliance store should be designed in a manner that not only helps the buyer find her product easily, but also establishes a strong bond between her and the brand. The same principles apply when designing an online appliances site. This article will introduce you to some of the principles involved in setting up both the kind of stores.
How to design an appliance store
The first principle while setting up an appliance shop is to keep your customer in mind. Draw up her picture in your mind. What is her age? Which part of the world does she live in? What does she do? Does she have a family? If yes, what is her family size? All these questions will make it easy for you to build your shop for your customer. After all, your store is meant for your customer.
Make it accessible – Your appliance store must be located in a place that can be easily visited by your customers. The buying process starts as soon as the buyer thinks of buying any product. By the time she has finalized any brand, 80% of the process has already been completed. If your store is located in an area that is not visited by many, then you may lose out that sale. Make your shop stand out and let your customers easily find it out.
Use good lighting – One of the key steps while designing a good appliance shop is the proper use of lighting. Adequate lighting makes it easy for the customer to evaluate the different products on display and make an informed decision. Each product must be well-lit so that all the relevant information can be read by the customer.
Hire knowledgeable shop managers – It is surprising that many shop owners employ people who do not know much about the products that they are selling. This often leads to a bad sale and loss of reputation.
Now let us understand the principles of setting up a good online appliances store.
First of all, the site must never go down. If you own a website, you must realize that at any given moment, there are several thousands of customers who are searching for information. Give your site a fighting chance by not letting it down for even a single second.
Use the right keywords – At any given moment, millions of customers scour the internet for the right information. Some of them are searching for information on kitchen appliances, others may be looking out for stuff on linen, electronics items etc. If yours is a site that sells kitchen accessories, then make sure you are using the right terms and phrases on your website. Take the help of a professional search expert in trying to solve this riddle.
Ensure your website is mobile-friendly as most of the internet searches take place on mobile devices rather than through desktops.